11% ON NEW PATHS

    SERU is striking out on a new path: away from the usual service standards and towards a 360-degree model. With concentrated practical expertise from more than 25 years of distribution logistics behind us, we are stepping up a gear and furthering our development from a logistics company to a solution partner with a modular service portfolio. Thanks to cross-sectoral collaborations and increasingly intelligent structures, SERU will in future deliver not only goods from A to B, but also a host of new perspectives.

  • 90% BUSINESS

    10% PUNK

    In a business environment that is permanently reinventing itself, you will quickly find yourself on the wrong track if you adhere to long-established standards. That is why we have the prevailing laws of distribution logistics at our fingertips – and break them if this leads us to more efficient, more intelligent or – to cut a long story short – better logistical and distribution solutions. All in the interests of our customers and our own incorrigible way of always finding the best possible path.



    SERU gets to work where the conventional transport business basically ends: at the end of its own nose. Instead of offering our customers nothing but ultra-conventional logistical and distribution solutions, we create process-oriented system services for your entire value chain – from analysis of the requirements to the implementation of perfectly fitting, efficient value-added services. Instead of just adhering to standards, we prefer to develop new ones – thereby creating sector-wide solutions that open up new perspectives for everyone.



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Case Studies


partnerlogo markenmerch caseseite

The SERU and MARKENmerch cooperation model

Starting situation:
MARKENmerch GmbH & Co. KG was founded in 2014 and initially concentrated on classical merchandising products. In addition to licensing issues, the emphases from the start were its own products and production processes in Asia. The business model was highly successful and grew quickly. Soon after the company’s launch, MARKENmerch came up against its own capacity limits. In order to expand business sustainably while nevertheless remaining independent and flexible, SERU joined as a partner for operational and administrative handling.

It quickly became clear that not much progress would be made in this case with a standardised, conventional logistics solution. We therefore developed a modular service concept that initially covers the basic requirements but is also able to grow with the demands of business while simultaneously pressing ahead with joint business development. The integration of MARKENmerch into the SERU omnichannel system with partners from the trade, product development and manufacturing areas is the solution.


The SERU solution portfolio for MARKENmerch

Safeguarding the classical themes concerning logistics and administration: we make space, employees and EDP available and integrate MARKENmerch into its own client solution within the SERU structure. This involved setting up exclusive access to our ERP system (Microsoft Dynamics NAV). With this basic setup, MARKENmerch can work not only at national level, but also at the European and international levels.

Product and business development: In 2016, MARKENmerch launched a participation model and a separate product line for the manufacturing and sale of 3D products. In the process, a sales organisation of its own was set up and, at the same time, a manufacturing process was developed in order to reduce the production costs of 3D products significantly and thereby make them fit for the mass market.

E-business B2C and B2B: development of an online-shop solution both for B2C and for B2B, plus the implementation of international transport solutions in the consumer segment. The focal point of the partnership’s future development is the attempt to supply customers in the USA and China, too, directly with products from the MARKENmerch catalogue.



As a part of the SERU omnichannel system, MARKENmerch can not only develop a more individual approach to customers, but also carry on growing while simultaneously remaining independent and flexible because important operational and administrative tasks are being taken on. Along with the expansion phases of the individual services, there developed a solution that is virtually made to measure. A classical logistical approach would never have allowed a depiction with such a high-precision fit.


partnerlogo eblocker

The SERU and eBlocker cooperation model

Starting situation:
eBlocker GmbH was founded in 2014 in Hamburg and, following a development period of more than two years, launched the eBlocker Pro on the market. It’s a smart device that is connected directly with the router and from there anonymises the online behaviour on every device in a home network. The eBlocker family followed at the beginning of 2017; with this device, parents can protect children and adolescents from undesired content and limit their surfing periods. SERU guided this step onto the market from the outset with solutions that are tailored for the requirements of eBlocker GmbH and the customers and/or clients and can be enhanced modularly. Parallel to the launch and while the products were being marketed, it became clear that the production would have to be organised more efficiently and distribution management would have to be enhanced with further tasks.

The solution:
As well as supplying consumers all over the world with the eBlocker products, SERU has been responsible for the entire physical production of the articles since 2016 from the receipt of the respective modules, through testing, packaging in the sales packs and ultimately refurbishment – in other words the reprocessing of returned articles. SERU thereby proves that logistics do not begin with the incoming goods and do not have to end when the respective products are dispatched.



Legal notice

Content and Editorial:
SERU Distributions GmbH & Co. KG
represented by Geschäftsführer Steffen Ruwolt
Industriestraße 8, 24589 Nortorf
Phone: +49 4392 8490-0
Fax +49 4392 8490-40
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Commercial register: District Court Kiel HRA 9135 KI
VAT ID.: DE134892126
tax number: 28/286/51607

Responsible for content:
Steffen Ruwolt

Liability note:
Despite careful content control we take no liability for the contents of external links. For the contents of the linked sites only their operators are completely responsible. Since the District Court of Hamburg has decided that a site operator through the use linked contents has to answer for these sites we distance ourselves from all of these pages and content. This also applies for the contents of sites to which links lead.

Design & Webconcept:
NB360grad° (Nadine Bessler)

Frontend developer & Webconcept:
Deichkonzept (Felix Treimer)


Data protection

Data protection officer: Merle Ruwolt

SERU takes the protection of your personal data very seriously. We would like to give you as precise an insight as possible into when we collect which data and how we use it.


Personal Information

When you visit the website

Data transmission

Use of the contact form

Revoke or change the data

Information disclosure


Google Analytics

Google Fonts

Google Maps





Rights concerned

Personal Information
Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person.

In the following we will inform you if and when data and personal data are collected from you.

When you visit the Website
When you visit our website www.seru.de, the browser used on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. We do not completely collect or store your IP address of the requesting computer. A collection/storage takes place only in shortened and thus anonymous form, so that the IP address is no longer a personal data protection-related file.
The following information is recorded without your intervention and stored until it is automatically deleted:

  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made,
  • the browser used and, if applicable, the operating system of your computer as well as the name of your access provider.


The above data will be processed by us for the following purposes:

  • Ensuring a smooth connection of the website,
  • Ensure comfortable use of our website,
  • Evaluation of system security and stability
  • and for other administrative purposes.

The legal basis for our data processing is Art. 6 Par. 1 S. 1 lit. f DSGVO. Our legitimate interest follows from the purposes listed above for data collection.

Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

In addition, we use cookies and analysis services when you visit our website. You will find further explanations under "Cookies" and "Google Analytics" in our data protection declaration.


Data transmission
We use 256 bit SSL encryption technology. In this way, the information transmitted via our contact form is optimally protected.

Unauthorized third parties have at no time the possibility to read your data.


Use of the contact form
Your data and e-mails are stored on a local database and are optimally secured. The personal data collected by us for the use of the contact form will be deleted after your request has been processed, unless it is necessary for further processing.


Revoke or change the data
If you would like to object to the further use of your data, have it changed or deleted, please inform us of this in writing by post or electronically. Please write to SERU Distributions GmbH & Co. KG, Attn. Mr. Philipp Beckmann, Industriestrasse 8, 24589 Nortorf or by e-mail exclusively to This email address is being protected from spambots. You need JavaScript enabled to view it.. Of course there are no costs, except the transmission costs according to the basic tariff. This also applies if you no longer wish to receive any e-mails from us. Please note that contact requests are always sent by e-mail. If you do not wish to receive e-mails, it is no longer possible to reply to a request.


Data disclosure
Your personal data will not be disclosed to third parties unless you have given your express consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO or the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO is necessary to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data.

This also applies in the event that a legal obligation exists for the transfer pursuant to Art. 6 para. 1 sentence 1 lit. c DSGVO, as well as this is legally permissible and required under Art. 6 para. 1 sentence 1 lit. b DSGVO for the processing of contractual relationships with you.


Cookies enable us to track different usage patterns for the above-mentioned purposes and to the appropriate extent. They should also enable optimized surfing on our website. These do no harm. They contain no viruses and do not allow us to spy on you. Our cookie is automatically deleted after the session is over. You can also set your Internet browser so that cookies cannot be stored on your end device or cookies that have already been stored are deleted.

The data processed by cookies is required for the aforementioned purposes in order to protect our legitimate interests and those of third parties pursuant to Art. 6 Para. 1 S. 1 lit. f DSGVO.


Google Analytics
Our website uses Google Analytics, a web analysis service called Google Inc, which uses cookies to analyse your use of the website. We collect information about the operating system, browser, IP address, the website you have previously visited and the date and time of your visit to our website. Information generated by this text file about the use of our website is transferred to a Google server in the USA and stored. Google will use this information to evaluate your use of our website, to compile reports on website activity for website operators and to provide other services associated with website and Internet use. If this is required by law or if third parties process this data on behalf of Google, Google will also pass this information on to these third parties. This use is made anonymous or pseudonymised.
Further details for use, collection and storage can be found directly at Google at http://www.google.com/intl/de/privacypolicy.html#information. We expressly refer to this information. You can object to the use and processing by using the deactivation add-on of Google Tools.


Google Fonts
In order to present our contents correctly and graphically appealing across all browsers, we use script libraries and font libraries such as Google Web Fonts (https://www.google.com/webfonts/) on this website. Google Web Fonts are transferred to your browser's cache to avoid multiple loading. If your browser does not support Google Web Fonts or does not allow accesss, content will be displayed in a default font.

Calling script libraries or font libraries automatically triggers a connection to the library operator. In theory, it is possible - but currently also unclear whether and, if so, for what purposes - that operators of corresponding libraries collect data.

The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/


Google Maps
We use the component "Google Maps" from Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter "Google".

Each time you access the Google Maps component, Google sets a cookie to process user settings and data when you view the page that includes the Google Maps component. As a rule, this cookie is not deleted when you close your browser, but expires after a certain time, unless you delete it manually beforehand

If you do not agree to this processing of your data, it is possible to deactivate the "Google Maps" service and thus prevent the transfer of data to Google. To do this, you must deactivate the JavaScript function in your browser. However, we would like to point out that in this case you will not be able to use "Google Maps" or only to a limited extent.

The use of "Google Maps" and the information obtained via "Google Maps" is subject to the Google-Terms of Use and the additional Terms of condition „Google Maps.


No social media plugins from Facebook are used on our website. We maintain a companypage on the portal. There is no interaction between your browser and Facebook servers when you visit our website.


No Instagram social media plug-ins are used on our website. We maintain a companypage on the portal. There is no interaction between your browser and Instagram's servers when you visit our website.


No LinkedIn social media plugins are used on our website. We maintain a companypage on the portal. There is no interaction between your browser and LinkedIn's servers when you visit our website.


Xing social media plug-ins are not used on our website. We maintain a companypage on this portal. There is no interaction between your browser and Xing's servers when you visit our website.


Rights concerned
You have the right:

to request information about your personal data processed by us in accordance with Art. 15 DSGVO. In particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, deletion, restriction of processing or objection, the existence of a right of appeal, the origin of your data, if these have not been collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on their details;

to immediately request the correction of incorrect or complete personal data stored by us in accordance with Art. 16 DSGVO;

to request the deletion of your personal data stored by us in accordance with Art. 17 DSGVO, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

pursuant to Art. 18 DSGVO, to restrict the processing of your personal data if you dispute the accuracy of the data, if the processing is unlawful but you refuse to delete the data and we no longer need the data, but if you need it to assert, exercise or defend legal claims or if you have filed an objection to the processing pursuant to Art. 21 DSGVO;

pursuant to Art. 20 DSGVO, to receive your personal data that you have provided to us in a structured, current and machine-readable format or to request its transfer to another person responsible;

in accordance with Art. 7 para. 3 DSGVO, to revoke your consent to us at any time. As a result, we are no longer allowed to continue processing data based on this consent in the future and

to complain to a supervisory authority pursuant to Art. 77 DSGVO. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

Cookies facilitate the provision of our services, read more about their use in our privacy policy.