Full-service logistics management for your success

As a multifunctional distribution service provider, our goal is to make our customers’ lives as simple as possible. To do this, we combine services, people and technologies to generate new possibilities. With a comprehensive IT and customer solution organisation as well as our partners from the fields of trade, merchandising, product development and manufacturing, we are perfectly positioned for the complex opportunities offered by the classical goods industry in a digitalised and interconnected world.


Only those who remain open-minded will keep coming.

With the claim to be capable of responding flexibly and innovatively to new challenges at any time, we have, since our foundation in 1992, developed from a logistics firm in the entertainment and electronics industry to an innovation-driven, internationally operational distribution company for all branches of commerce and industry. This means that however large, complex or perhaps even indescribable your challenge may be, you should speak to us about it. Because the best way to find solutions is the cooperative way.




f.l. Steffen Ruwolt, Sven-Eric Ihloff, Jörg Delfs, Helmut Ruwolt

Steffen Ruwolt

Managing Director

Steffen is the man in charge at SERU. The business economist switched from the shipping sector to this family-run company in 2011 and since then has been a consistent source of action and changing perspectives. When he isn’t busy nosing out innovative logistical concepts, he trains junior-level footballers or sits in his VW bus listening to Alt-J (that’s a band).

Sven-Eric Ihloff

Authorised officer and project planner

Projects such as the commercial or IT-controlled integration of new customers are part of Sven-Eric’s field of responsibility. He also supervises the processes and is responsible for our controlling – and perhaps for the weather as well: the sun always shines on his birthday (18 June).

Joerg Delfs

Authorised officer and pioneer

Joerg is our all-purpose man. Present since the very first day and instrumental in SERU’s early success, he now deals with a number of areas such as purchasing, safety and accounting, but also logistics. Whether in the thick of large-scale delivery orders or at company parties, Joerg is the one who switches the light off when it’s all over.

Helmut Ruwolt

Company founder, partner and council of elders

Helmut founded SERU Distributions GmbH in 1992 and developed it over the following years into one of the leading German logistics service providers in the entertainment and electronics industry. Today he advises the company on important issues with his experience and competence – and enjoys the ambivalent mixture of company owner and grandfatherly existence.


f.l. Birte Gerhardy, Heiko Hoppe

Birte Gerhardy

Customer Service operative

Birte, too, is dedicated to customer service. She assists her clients in word and deed and tries to make the impossible possible. The trained management assistant in freight forwarding also handles customs tasks and special consignments. Much as she likes her work, she cannot hide her revulsion at USK18 content (USK - German Entertainment Software Self-Regulation Body) – and organises its dispatch every day.

Heiko Hoppe

Customer Service operative

Part of the furniture at SERU since 2003 and always in a cheery mood, Heiko always serves his customers with a friendly and professional touch. As a trained assistant tax consultant, he additionally takes care of the internal wage, salary and financial accounts. Apart from that, this calm anchor owes part of his popularity to his office desk with its constant supply of tasty treats.


f.l. Christoph Schwanke, Thomas Böttcher, Dennis Ihloff

Christoph Schwanke

Process planning operative

As well as the numerous order-related tasks, Christoph coordinates employee time and attendance recording and takes care of returns. The fervent Hansa Rostock football fan has a foible for classical comics and Bud Spencer films.

Thomas Böttcher

Process planning operative

Thomas celebrated his 25th anniversary at the company together with SERU and is a constant presence here whenever customer concerns or the processing of demanding Amazon orders have to be dealt with. As a glider and hot-air balloon pilot, keeping a clear head and maintaining an all-round comprehensive overview are simply part of his DNA.

Dennis Ihloff

Head of logistics and process planning

In Dennis, we have the right man in the “nerve centre”. His all-round sharp eye for at least five themes at the same time is highly significant for this workplace. As a passionate fan of the main local football club HSV, however, he hasn’t had much to celebrate in recent years.

  • Management
  • Customer Service



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