Instead of logistics
from A to B.
Reliability, speed and flexibility – these are what SERU is mainly known for and this will continue into the future. But the really interesting themes are those for which we are not yet known.

OUR
LOGISTICAL
FULL-SERVICE
MANAGEMENT
From the classical pick-pack-ship services:
Warehousing / Inventory management
- Extremely diligent and clean warehousing
- Inventories (deadline/permanent) in accordance with state-of-the-art procedures
- Strict security conditions
- Batch and serial number management, FiFo/LiFo
For you we take on professional, barcode-supported warehousing – and, together with you, the entire management of your inventories. We store your goods in an extremely diligent, dry, clean and most of all secure way in our own halls.
Security is a matter of particular significance for us, which is why all of our halls are directly connected with the security service and the local fire brigade by means of a burglary and fire alarm system. Movement-sensitive cameras provide additional protection.
Inventories on our premises are carried out quickly, reliably and always with very good results.
Order processing
- High service level standards
- Individual interface adjustments / EDI connections (also with trading partners)
- Loss or damage during transport
- campaign and seasonal business
Be they manual incoming orders, EDI or individually adapted customer interfaces, we ensure a smooth and swift procedure in order processing.
Double and treble checks reduce the error ratio in dispatch down to a level approaching zero. Goods on our premises are packed optimally for transport so that we have as few problems as possible with goods damaged in transit.
Dispatch
- Freight cost optimisations
- Reliable transport partners and CEP services
- Freight auditing
- simplified customs clearance
From our headquarters in the immediate vicinity of the Hamburg metropolitan region, our transport network stretches over Germany and Europe and out into the whole world – also with express and fixed-date deliveries. Tracking and tracing helps with the reliable monitoring of the packages, whether they are packages, parcels or pallets.
We work with a variety of haulage companies and CEP services, always with the aim of guaranteeing the fastest possible dispatch within the appropriate transport networks.
Customer Service
- Administration of all master data
- Personal contact (for customers and trade)
- Coordination of orders and backlogs
- key account management
Be it in the warehouse or the office, we take care of our customers’ well-being at every level. In so doing, we embody our philosophy of the greatest possible customer satisfaction.
By providing individual support and guidance, we provide the all-round carefree package. We take on administrative tasks and ease the burden on our customers so that they can concentrate entirely on their own product quality.
Financial management
- Receivables management
- Invoicing including discount and condition processing
- Arrears billing
- Analyses and reports
With our outsourcing of the receivables management function, we are taking on the organisation and monitoring of the outgoing invoice and incoming payment for you.
You concentrate entirely on the marketing and sale of your products and we help you with the administration of the accounts receivable. With reliable data interfaces and statistical reports we help you, following the successful dispatch of the goods, to prepare and send the invoices.
Returns processing
- Processing of B2B and B2C returns
- Reprocessing in accordance with customer’s wishes (e.g. shrink wrapping, cellophaning)
- Active recovery of goods / RMA procedure
- technical inspection
Thanks to our ingenious reverse logistics procedure, we process returns with cost optimisation, diligence and dependability. While doing so, we integrate the RMA procedure as the standard process on request, deal with themes such as price protection and administer the appropriate price keys for the secure downstream creation of credit notes.
We cannot prevent returns, but we can reduce costs with our efficient procedures and keep expenses for everyone involved as low as possible.
Special services
- Assembly and assorting
- Set and display construction
- Packing and repacking of products
- labelling, price tags
To place your product sales-optimised in retail outlets, we also provide special services with the same high standards as classical logistical services.
Ask us. We’ll be glad to help.